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The upstart indie publisher behind PC gaming’s next big hit
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The upstart indie publisher behind PC gaming’s next big hit

Ahead of the launch of Manor Lords, an interview with the married couple who founded Hooded Horse--and their vision to fix some industry problems.

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Stephen Totilo
Apr 19, 2024
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The upstart indie publisher behind PC gaming’s next big hit
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Manor Lords. Screenshot: Slavic Magic / Hooded Horse

Hooded Horse, the indie publisher behind the most wishlisted game on Steam, is an unusual company. 

It’s not just that it was founded by a married couple who met in a class about ancient Chinese historical texts. It’s not just that they’re a publisher 100% dedicated to strategy games.

Hooded Horse is also a for-profit company that doesn’t have to put profits first. And that’s not a slogan or PR spin.

It’s in the company’s bylaws. 

“Everyone says, ‘Oh, corporations are bound to always make more profit for shareholders,” Hood Horse co-founder Tim Bender recently told me.

“Yes,” he added, “Unless you put a line in.”

And, at Hooded Horse, they put a line in.

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