Take Two warns investors that review bombings can hurt profits

Plus: The publisher strangely deletes its annual reference to a multi-game deal with the NFL

Grand Theft Auto III: Definitive Edition. Screenshot: Rockstar Games, Grove Street Games, Take Two Interactive

Grand Theft Auto and NBA 2K publisher Take Two Interactive has added review bombing to the list of risks that could impact the publisher’s success, warning investors that the hostile campaigns may “lead to loss of players and revenues, additional advertising and marketing costs, and reputation harm.”

That’s one of many notable changes in the company’s 2024 10K annual filing to stockholders, based on a Game File comparison with the version Take Two published in mid-2023.

Other changes, which have not been reported before, include Take Two’s diminished alarm over used game sales, warnings over an obstacle course of forthcoming loot box regulations, and the eyebrow-raising deletion of a previously recurring reference to its long-touted deal with the National Football League