In an exclusive interview with Game File, new(ish) Xbox boss Asha Sharma and Xbox chief content officer Matt Booty explain their vision for Microsoft’s gaming division
Great get with the interview! Look forward to reading the transcript.
It’s interesting. So much of Xbox is big decisions that take years to materialise into something. Will be fascinating to see — aside from the price drop — what else they do to win back their core customers in the short term.
Nice work Stephen. For my two cents, I think the only thing they can do to "stabilise" the Xbox Series consoles is to drop the price. History has taught us again and again that price is the decisive factor in console launches (Saturn, PS3, Xbone). If you are more expensive than your competitor, you lose.
Would a big, headline grabbing price cut for the Series machines work this late into the generation? Who knows but it's the only play I think they have - unless they decide to take all their titles console-exclusive again, which would be a catastrophic move in the wrong direction IMO.
What players want is simple: create amazing, fun, must play games. I found it funny with their released statement that it didn’t seem to focus on that before all this other marketing rhetoric.
Hasn't a big criticism since literally the Xbox One been Microsoft's continued focus on the added-value features of the console hardware instead of trying to make a really good video game playing machine with really good games to play on it? Even the latest marketing move of "(literally everything including your smart fridge) is an Xbox" played into that
Exclusive of the year. Well-timed with receipts, amazing. I think going forward, "Xbox exclusive" will be a term of the past. I like Asha's energy in the face of all this.
Great get with the interview! Look forward to reading the transcript.
It’s interesting. So much of Xbox is big decisions that take years to materialise into something. Will be fascinating to see — aside from the price drop — what else they do to win back their core customers in the short term.
Nice work Stephen. For my two cents, I think the only thing they can do to "stabilise" the Xbox Series consoles is to drop the price. History has taught us again and again that price is the decisive factor in console launches (Saturn, PS3, Xbone). If you are more expensive than your competitor, you lose.
Would a big, headline grabbing price cut for the Series machines work this late into the generation? Who knows but it's the only play I think they have - unless they decide to take all their titles console-exclusive again, which would be a catastrophic move in the wrong direction IMO.
What players want is simple: create amazing, fun, must play games. I found it funny with their released statement that it didn’t seem to focus on that before all this other marketing rhetoric.
Hasn't a big criticism since literally the Xbox One been Microsoft's continued focus on the added-value features of the console hardware instead of trying to make a really good video game playing machine with really good games to play on it? Even the latest marketing move of "(literally everything including your smart fridge) is an Xbox" played into that
Exclusive of the year. Well-timed with receipts, amazing. I think going forward, "Xbox exclusive" will be a term of the past. I like Asha's energy in the face of all this.