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David Muccigrosso's avatar

What bugs me isn’t restructuring down a 14-layer org… it’s that these companies don’t ever seem to be able to process the fact that this industry is like Hollywood: (1) you lose a lot on a lot of projects, and (2) you have tentpoles hold up the core business, (3) in order to finance the gambles that become future tentpoles.

It’s a three-legged stool, it doesn’t work without any one of them.

But because no one has a big-picture theory of the business cycle, their stools are always falling over and they’re always blaming the other two legs instead of asking why they didn’t invest in the third.

Tim C's avatar

Stephen, you linked to your 2024 interview with Phil Spencer recently, and sheesh. The optimism he projected! What a contrast from now.

Sharma seems to have a very practical head on her shoulders, and from the sounds of things a fresh broom is definitely needed at Xbox HQ to do some corporate restructuring, a topic that doesn't particularly interest me beyond my selfish interest in wanting to see a brand I've always had a soft spot for, succeed.

Actually, what I keep thinking is such a shame is that for all of Spencer's ambitious bets, none of them paid out like they probably should have. And I don't think that's his fault! In isolation all of them were sensibly targeted to address gamer and Xbox-owner pain points:

* The studio acquisitions were meant to address Xbox not having enough first-party and exclusive titles.

* Game Pass addresses complaints about games being too expensive, about the volume of slop that floods places Steam, and new customers having libraries on other platforms. "Get an Xbox and have an instant library!"

* The Series X was specifically designed to be (on paper) more powerful than the PS5 after the underpowered Xbone couldn't keep up with the PS4. And the Series S was both an attempt to offer a low price entry point *and* a hedge against a component supply chain that Microsoft were predicting wouldn't be getting cheaper.

* Xbox games started appearing on PC as well because they're all money for Microsoft, and Play Anywhere gave them a really solid selling point vs Steam, which is very very hard to compete with.

In short: Spencer's leadership tried very hard to overcome some built-in competitive disadvantages, and gamers and general consumers alike just didn't reward them for it. One day someone smarter than me will figure out why that was exactly, but at the end of the day it probably just comes down to Sony's PS4 era being so damn good that nothing was going to dent it short of 343 delivering Halo Infinite on time for launch and not bungling the ongoing support.

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